Sticking to the DIY work ethic of the new music industry while holding a vision of a Motown-like family approach to music creation, Suburban Sunrise front man Mike Cavano (Guitar, Vocals) built a studio and small management/production team for the band and other like minded musicians and artists and in 2009, began putting together a record label called Inity Arts & Music. With this home base established, Mike started working with longtime Suburban Sunrise drummer Kelvin Vadera on some new material, later adding AJ Harper on bass and Casey Gaskin on second guitar, keyboards, percussion, and dub effects manipulation.

The group is set to release two albums in 2013; one acoustic and one electric. The releases will contain a range of reggae/folk/dub flavored tunes from “We’ll Sing”, a Spanish influenced love song, to “Unplugged & Unemployed”, a social message about corporate elitists’ distance from spiritual truths.

With influences from Bob Marley to Sublime, Jimi Hendrix to Weezer, Marvin Gaye to k-os, King Tubby to Brigadier Jerry, Suburban Sunrise create a diverse blend of groove and raw energy that carries vibes from many generations without being limited to the sound of any one. Suburban Sunrise’s diverse appeal is further exemplified by the other artists they’ve played with, including local greats U.S.S., Blues Underdog and legendary Toronto reggae musician Isax.

Suburban Sunrise’s new releases and upcoming work with Inity Arts & Music label signees Miiza Rebel and Chris Tipsy, are the first steps towards a vision of national and international tour dates, college and commercial radio airplay, and a family collective of artists and producers.

Visit the Suburban Sunrise website at www.suburbansunrise.com or the Inity Arts & Music label website at www.inity-arts-music.com to find out about tour dates, get free music downloads and to join the e-mail list for extra freebies and band info.

For more information contact Inity Arts & Music by phone at (647) 992-6480, or mail at 1-2450A Kingston Rd., Scarborough, ON M1N 1V3 or online at www.inity-arts-music.com. You can also email: makethingshappen@inity-arts-music.com.